COUNTRY ARCHER PROVISIONS
Country Archer Jerky Co. partnered with FMSLY to revamp their organic social strategy from the bottom up. With increased competition in the better for you meat snack space and a need to increase authentic community engagement on social, we began by doing a deep dive into the brand, historical marketing performance, and existing customer data. From there we collaboratively developed an updated set of target customer personas, social channel strategies, content strategy, and refreshed approach to copy. We then transitioned into an ongoing social channel management program focused on driving organic growth, brand impressions, and engagement.
Deliverables:
Social Channel Strategy, Persona Development, Social Content Strategy, Product Photography, Lifestyle Photography, Copywriting, Graphic Design, Content Calendar Development, Community Management & Customer Service, Analytics/Reporting
CURATION FOODS (NOW PLANTING)
Curation Foods partnered with FMSLY for the launch of Now Planting, an innovative line better for you plant-based soups. In order to manifest a unified strategy around the launch, it was crucial to develop a focus around what type of content would accurately reflect the brand and product line. On the front end of the engagement, we defined customer personas, channel strategy, content strategy, and messaging. We then managed the social media presence for the brand both pre and post launch as the product was tested in grocery in specific regions of the country.
Deliverables:
Social Channel Strategy, Persona Development, Social Content Strategy, Product Photography, Lifestyle Photography, Copywriting, Graphic Design, Content Calendar Development, Community Management & Customer Service, Analytics/Reporting
“FMSLY is a dream partner. They do their homework and continually deliver. Easy to work with while continually delivering strategies, creative, execution, and insights that help us grow. So lucky to work with such a talented and personable group.”
Clutch Nails
Clutch Nails, a growing direct-to-consumer brand is reinventing the press-on nail for the modern woman. With e-commerce sales on the rise and significant wholesale accounts secured, the brand partnered with FMSLY to execute a complete refresh on their product photography for social media and new packaging. We produced a library of luxury photography as well as a set of product application videos.
Deliverables:
Creative Direction, Product Photography, Lifestyle Photography, Video
Spongelle
Thriving direct-to-consumer bath and beauty brand Spongelle enlists FMSLY to handle all things Instagram. We began the partnership with a front-end strategic engagement that then quickly transitioned into ongoing monthly content production and channel management for the brand. Objectives are centered on building an authentic community, brand awareness, engagement, and qualified traffic to the brand e-commerce website.
Deliverables:
Social Channel Strategy, Persona Development, Social Content Strategy, Product Photography, Lifestyle Photography, Copywriting, Graphic Design, Content Calendar Development, Community Management & Customer Service, Analytics/Reporting
“FMSLY goes above and beyond to ensure quality content and organic growth for our brand. We are thrilled to work with such a talented, trustworthy, and fun team!”
BIG COUNTRY FOODS
Big Country Foods has been providing wholesale ingredients to the organic and natural food marketing for decades. Supporting small farms and mills to bring the finest organic agricultural ingredients to the tables of families across North America. Big Country Foods and FMSLY partnered to craft mouthwatering photography and video content for the launch of their first direct-to-consumer line of organic natural cane sugars.
Deliverables:
Creative Direction, Product Photography, Lifestyle Photography, Video
